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COVID-19 has had a tremendous impact on many businesses, but the fitness and exercise industry got hurt, particularly hard. The good news is that technology-forward fitness professionals introduced digital tools to step ahead of the crisis and reach for solutions.  

In our experience, the most critically acclaimed tool, both with live-streaming classes,  was the digital engagement tool, which made it possible for customers, coaches, and owners to stay in touch and keep on building close relations and interaction, despite the COVID isolation.